Written in English
"Festivals, Special Events, and Tourism examines what makes some festivals and events truly special, and how their unique ambience can powerfully motivate travel, animate otherwise static attractions, create positive images of destinations, act as a catalyst for development, and mobilize community tourism planning."--Page 1. tourism and the role of festivals in the creation of opport unities for commu nity orientated events and festiva ls. The find ings of this research show us that festival s Author: Razaq Raj. Book Reviews: FESTIVALS, SPECIAL EVENTS, AND TOURISM By Donald Getz: (Van Nostrand Reinhold, Fifth Avenue, New York, NY , , Author: Jonathan N. Goodrich. Festivals and events may develop in opposition to the status quo and as platforms for counter-narratives on the causes and conse- quences, winners and losers of the global economic crisis.
Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. Today festivals are considered to contribute significantly to the cultural and economic development wealth of the United Kingdom. The festivals have major impact on the development of cultural tourism to the host communities. The festival organisers are now using the historical and cultural themes to develop the annual events to attract visitors and creating cultural image in the host cities. However, while many of the economic impacts of events are quite tangible many of the social are not. (Hall, p) The full assessment of economic impact must also take into account other aspects. The benefits sought by the development of the cultural tourism through festivals are similar to the economic roles of events defined by Getz (). () suggest six features of special events. According to them, special events should: 1. Attract tourists or tourism development 2. Be of limited duration 3. Be one-off or infrequent occurrence 4. Raise the awareness, image, or profile of a region.
Although times have changed, festivals are still a source of enjoyment for many. For those in the tourism industry, festivals also carry a positive impact in three parallel areas: attracting tourism, improving the place’s image and supporting the local community. City marketing provides a good vehicle to strengthen a city in competition. On the analysis of the important roles of events and city image in the context of city marketing, this paper suggests that holding festivals or special events is an effective approach to enhance city marketing. The positive impacts of festivals and special events, such as the identification of city image, the promotion. Published in Tourism-Review on April 1st, Since we were kids, we all remember the joy and excitement of festivals: the colorful clothing, the live music and the sweet smell of cotton candy. Although times have changed, festivals are still a source of enjoyment for many. Festivals, special events, and tourism.